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Baby boomers are the demographic cohort born between 1946 and 1964. In the post-war years, the birth rate rapidly increased – hence the name 'baby boomer'. Boomers find themselves wedged between the Silent Generation (their parents) and the Millennials (their children). In the West, their lives have spanned significant global developments and reforms including the technological revolution.
Born in a time of great economic prosperity and technological progress, the baby boomer generation was unique in their specific outlook on life and cultural rhetoric. They even had their own way of talking and here is some baby boomer slang that baffles everyone else.
This led to massive cultural uprisings such as the 1960s countercultural movement and its subsequent backlash. Nevertheless, baby boomers grew up in a specific time and place and still retain many aspects of that lifestyle. In this article, we will explore 20 things that define baby boomers.
To compile a list of 20 things that define baby boomers, 24/7 Tempo consulted a range of entertainment and lifestyle publications. Next, we selected a range of habits, outdated technologies, and characteristics of the baby boomer generation. After that, we consulted several news and historical sites to confirm specific information.
Drive-In Movies
Boomers had more limited opportunities for watching movies before the era of DVDs and streaming. Their favorite pastime was to head to the drive-in. This concept was invented in the 1930s but exploded in popularity in the 1950s all over the U.S. This is how most boomers spent their Friday and Saturday nights.
Understanding Rotary Phones
To the generations raised on cell phones and even on push-button phones, a rotary phone can seem a bit confusing. That is not the case for boomers who used this type of telecommunication for years. They mastered the technique of twirling the dial with their finger – often at great speed! Then all you have to do is release the dial so that it resets before you spin the next number. It may be time consuming but it gives you the chance to think about what you are going to say!
Talking to a Phone Operator
Long distance phone calls could not always be made directly. Many boomers will recall a time when they had to speak to an operator to put them through to who they wanted to speak to. This generation saw huge changes in the telecommunications network. They may also have lived in a home that shared a "party line" with other houses. Bad luck if you all wanted to make a call at the same time – someone would end up waiting!
Using a Phone Book
How did people find local services before the internet? They used a phone directory. Boomers will have been familiar with looking up individuals or businesses in a huge book containing thousands of numbers. They were laid out in alphabetical order but it could still take some time to find who you were looking for.
Smoking on Airplanes
Have you ever wondered why there is a no smoking sign on planes that lights up? This is because there was a time when smoking was allowed on planes. In fact, smoking was not completely banned on all planes until the 1990s. On some planes, there was a 'smoking section' at the back and non-smokers could select a seat near the front.
Doordash for Milk
Whilst most of us now grab a bottle of milk from the store, that was not the case for boomers. They were far more likely to get their milk delivered by a milkman every morning. All they had to do was open their front door to get fresh milk for their cereal. These days deliveries are more likely to be by Doordash or Ubereats.
The Cold War
The stand off between America and the Soviet Union defined the political environment of the boomer generation. Whilst there were no outright hostilities, the rising tensions could not be ignored. It was the era of espionage, suspicion and a hefty dose of paranoia the brought the world to the brink of catastrophe.
Duck and Cover Drills
Tied in with the Cold War was the proliferation of atomic weapons. Due to the threat of a nuclear attack, the boomer generation were taught to be prepared. Somewhat bizarrely, this included a duck and cover drill where school kids were taught to duck under their desks if there was a nuclear launch. Exactly how this would keep them safe from a powerful nuclear bomb was not clear!
Tobacco Advertisements
Boomers would not have had a problem with smoking! During their childhood and younger adult lives, it was perfectly acceptable to smoke and exposure to tobacco smoke was not considered a risk to health. Therefore, the use of tobacco was encouraged and tobacco products were widely advertised on billboards. Smoking was seen as sophisticated and glamorous – there was no mention of lung cancer.
Gas Shortages
Gas was not always in plentiful supply for boomers. Decisions made by the international oil cartel, OPEC, resulted in a gas crisis in both 1973 and 1979. Boomers will recall waiting in long lines in their parents' cars at gas stations. There were also limits on when gas could be purchased.
Using the Sears Catalog
Boomers were no strangers to mail order! It's just that they did not use the internet to do it. Long before giant online retailers like Amazon were thought of, other names dominated the retail space. They advertised their goods in catalogs and this is how boomers will have made many of their purchases. One name dominating the catalog market was Sears – who sold anything from baby clothing to kitchen appliances.
Cursive Handwriting
Think about when you last wrote a sentence – with an actual pen. We spend most of our time either typing or dictating what we want to communicate. Things were very different for boomers who lived in a time when handwriting was considered an important skill. This generation was taught a flowing, neat way of writing where the letters were all connected in a special way. Cursive writing may be making a come back!
Newspapers
Boomers would not have received their news via 24 hour TV, social media or phone alerts, they learnt what was going on in the world through newspapers. Print media was the quickest and most efficient way to disseminate information in the post-war period. Boomers will have needed their daily newspaper fix like we turn to the internet.
TV Test Patterns
When boomers were younger, TV used to end! There was no such thing as 24-hour broadcasting or streaming. If they flicked on their TV when there were no shows being broadcast, they would be presented with the test pattern. This was normally made up of a geometric pattern or figures. The idea was that you could use it to tune in your TV to get the best signal possible before the shows started!
Beatlemania
There my have been different tastes in music during the boomer era but there is no doubt that their generation was defined by the Beatles. The unique phenomenon of Beatlemania reached its peak between 1963 and 1966. Starting out in the U.K., this talented group of young men from Liverpool soon took America by storm.
Typewriters
Before word processors and printers, boomers used typewriters to create documents. Office work places resounded to the sound of the clicking keys and typing was a skill taught in schools. Making a mistake, however, was a problem. You needed to use liquid paper to hide it before typing over it again.
Using Maps
If you need someone to read a paper map – ask a boomer! These guys found their way around way before digital maps and GPS were ever thought of. They needed to figure our direction and scale and track their journey with their fingers. They may have got lost sometimes but so de we!
Disco
If you were alive in the 1970s, you would have gone to a disco. Films, fashion, and music were all influenced by this trend that everyone wanted to join in with. Baby boomers know how to show their moves on the dance floor before many of us were born.
Writing Checks
Paying for things is super quick these days – you just wave your card in front of a machine and it's done. This was not the case for baby boomers. They had to write out a paper cheque for what they wanted. You could wait for ages in a line while the person ahead of you completed the date, payee, amount, and signature. Some boomers would still prefer this method of payment.
Never Switching Jobs
For boomers, a 'job for life' was important. They showed great loyalty not only to their profession but also to their individual employer. Once you had started work with a company as a teen, the chances were that you would still be working there when you retired!