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The Most Iconic TV Characters of the 70s

The Most Iconic TV Characters of the 70s

Television “got real” in the 1970s, as sit-coms and dramas addressed serious issues such as the Vietnam War, feminism, homosexuality, civil rights, and abortion. This was in stark contrast to the largely escapist, and often absurdist, programs from the three major networks in the 1960s. This reality check didn’t preclude the shows from producing some of the most memorable characters in television history.

24/7 Tempo has compiled a list of the most iconic TV characters of the 70s by consulting sources such as IMDb as well as websites dedicated to the television culture of the 1970s. We chose our characters based on the lasting impact he or she has had on television culture in America. Some of the characters on the list were not necessarily the stars of the show.

The fingerprints of pioneering writer and producer Normal Lear, who just passed away at age 101, are all over many of the shows on the list, and the iconic characters were made possible because of his vision. Among them were the grouchy yet lovable bigots Archie Bunker (“All in the Family”), George Jefferson (“The Jeffersons”), and Fred Sanford (“Sanford and Son”). 

Lear’s shows also featured strong female characters, such as the relentlessly liberal Maude Findlay (“Maude”) and the plucky Ann Romano (“One Day at a Time”). 

Some characters became icons by their signature lines, such as James “JJ” Evans’ “Dy-no-mite!” exclamation on “Good Times,” or Arnold Jackson’s skeptical catchphrase directed at his TV brother, “What’chu talkin’ ’bout, Willis?” 

Before they vaulted into superstardom, Robin Williams and John Travolta played TV characters with memorable lines. Williams played Mork, a visitor from another planet who greeted people with the phrase “Nanu-nanu.” Travolta strutted around James Buchanan High School in Brooklyn as Vinnie Barbarino, whose signature insult was “Up your nose with a rubber hose.”

America for the most part didn’t seem to care that one of the main characters on the anti-war series “M*A*S*H” was the cross-dressing Corporal Max Klinger, a character who would have never appeared in a 1960s sit-com. (For more 70s content, click here for childhood traditions from that decade that should come back.)

Here are the most iconic TV characters of the 70s.

Archie Bunker

Source: Public Domain / Wikimedia Commons

  • Played by: Carroll O’Connor
  • TV show: All in the Family
  • Time on air: 1971-1979

Carroll O’Connor created the iconic Archie Bunker character, a working-class bigot from Queens who managed to endear himself to TV audiences despite few kind words for his beleaguered wife Edith and no kind words to his unrelenting liberal son-in-law Mike.

Arthur ‘Fonzie’ Fonzarelli

Source: Public Domain / Wikimedia Commons

  • Played by: Henry Winkler
  • TV show: Happy Days
  • Time on air: 1974-1984

Henry Winkler was the leather-jacketed, female-magnet Arthur ‘Fonzie’ Fonzarelli, the friend of straight-laced high school student Richie Cunningham.

Fred G. Sanford

Source: Michael Ochs Archives/Getty Images

  • Played by: Redd Foxx
  • TV show: Sanford and Son
  • Time on air: 1972-1977

Comedian Redd Foxx created the cantankerous junk salesman Fred G. Sanford, who when under stress believes he’s having a heart attack and is about to rejoin his wife Elizabeth in the hereafter.

George Jefferson

Source: Public Domain / Wikimedia Commons

  • Played by: Sherman Helmsley
  • TV show: The Jeffersons
  • Time on air: 1975-1985

Sherman Helmsley played George Jefferson, an African American businessman, who in some ways was the black version of the white bigot Archie Bunker, had been his neighbor on the show “All in the Family.”

J.R. Ewing

Source: Archive Photos / Archive Photos via Getty Images

  • Played by: Larry Hagman
  • TV show: Dallas
  • Time on air: 19781991

Larry Hagman, who was a likable astronaut in the sit-com “I Dream of Jeannie,” turned 180 degrees in his portrayal of J.R. Ewing, a ruthless Texas oilman not above using blackmail to get what he wants. Ewing makes many enemies, and apparently one of them shoots him, prompting the question asked in TV promotions, “Who shot J.R.?”

Arnold Jackson

Gary Coleman Portrait
Source: Michael Ochs Archives / Michael Ochs Archives via Getty Images

  • Played by: Gary Coleman
  • TV show: Diff’rent Strokes
  • Time on air: 19781986

Gary Coleman’s Arnold Jackson is the younger of two African American brothers adopted by a white family. Whenever his brother Travis says something Arnold doubts, Arnold asks “What’choo talkin’ ’bout, Willis?” This became the character’s signature line.

Ann Romano

Source: Public Domain / Wikimedia Commons

  • Played by: Bonnie Franklin
  • TV show: One Day at a Time
  • Time on air: 1975-1984

Bonnie Franklin played Ann Romano, the determined single mother of two daughters. “One Day at a Time” ran for nine seasons and the Romano character became a feminist icon.

Laura Ingalls

Source: Public Domain / Wikimedia Commons

  • Played by: Melissa Gilbert
  • TV show: Little House on the Prairie
  • Time on air: 1974-1983

Melissa Gilbert portrayed Laura Ingalls, one of three sisters of the Ingalls family, living on America’s frontier in the 19th century. The series is based on eight autobiographical children’s novels written by Laura Ingalls Wilder.

Corp. Max Klinger

Source: Public Domain / Wikimedia Commons

  • Played by: Jamie Farr
  • TV show: M*A*S*H
  • Time on air: 19721983

Comedians such as Milton Berle and Flip Wilson dressed in drag on TV variety shows in the 1950s and 1960s, but Jamie Farr was probably the first performer to crossdress for a recurring sit-com character in “M*A*S*H.” He did so to try and convince his superiors he was mentally unfit to serve in the Army.

Lou Grant

Source: Public Domain / Wikimedia Commons

  • Played by: Ed Asner
  • TV show: The Mary Tyler Moore Show
  • Time on air: 19701977

Ed Asner played the crusty but lovable news director of a Minneapolis news program and Mary Tyler Moore’s boss on “The Mary Tyler Moore Show.” The character was so memorable that he returned in a well-received drama titled “Lou Grant.”

Maude Findlay

Source: Public Domain / Wikimedia Commons

  • Played by: Bea Arthur
  • TV show: Maude
  • Time on air: 1972-1978

Bea Arthur played Maude Findlay on “Maude,” one of several spinoffs from “All in the Family.” Maude was the liberal foil of right-wing Archie Bunker.

James “JJ” Evans

Source: Public Domain / Wikimedia Commons

  • Played by: James “JJ” Walker
  • TV show: Good Times
  • Time on air: 19741979

Some icons from the 1970s were famous for their signature lines, and James “JJ” Evans was one of them. Portrayed by James “JJ” Walker, he was the oldest son of James and Esther Evans, and when JJ approved of something, he exclaimed “Dy-No-Mite!”

Felix Unger

Source: Public Domain / Wikimedia Commons

  • Played by: Tony Randall
  • TV show: The Odd Couple
  • Time on air: 19701975

Persnickety, fastidious, fussy — these descriptions might be inadequate to describe Felix Unger, tossed out by his wife and forced to live with his slovenly friend Oscar Madison. Fans of “The Odd Couple” know the opening narration by heart: “On November 13, Felix Unger was asked to remove himself from his place of residence; that request came from his wife.”

Chico Rodriguez

Source: Public Domain / Wikimedia Commons

  • Played by: Freddie Prinze
  • TV show: Chico and the Man
  • Time on air: 19741978

There were few major Hispanic characters on network television until Freddie Prinze broke through as Chico Rodriguez, who convinced irritable old mechanic (Jack Albertson) to give him a job. Prinze was known for his signature line, “Lookin’ good.”

Flo Castleberry

Source: Public Domain / Wikimedia Commons

  • Played by: Polly Holliday
  • TV show: Alice
  • Time on air: 19761985

Like many iconic characters on our list, Polly Holliday’s Flo Castleberry is not the main character on “Alice.” But the waitress with southern sass at Mel’s greasy-spoon diner gained lasting fame for her signature insult, “Kiss my grits.”

Mork

Source: Hulton Archive/Getty Images

  • Played by: Robin Williams
  • TV show: Mork & Mindy
  • Time on air: 19781982

After wowing audiences as a standup comedian, Robin Williams was on the cusp of superstardom when he created the role of space visitor Mork whose trademark greeting was “”Nanu-nanu.”

Det. Phil Fish

Source: Public Domain / Wikimedia Commons

  • Played by: Abe Vigoda
  • TV show: Barney Miller
  • Time on air: 19751982

Film audiences remember Abe Vigoda as a gangster in “The Godfather.” Several years later, he was on the other side of the law as the aging, cranky detective Phil Fish suffering from various afflictions in the sit-com “Barney Miller.” The Fish character would eventually reappear in the self-titled series “Fish.”

Rev. Jim Ignatowski

Source: Mike Coppola / Getty Images Entertainment via Getty Images

  • Played by: Christopher Lloyd
  • TV show: Taxi
  • Time on air: 19781983

Before Christopher Lloyd played the brilliant but loopy Dr. Emmett “Doc” Brown in the time-travel romp “Back to the Future,” he was Rev. Jim Ignatowski, a gentle, spaced-out character likely fried from excessive narcotics use on the series “Taxi.”

Laverne De Fazio & Shirley Feeney

Source: Public Domain / Wikimedia Commons

  • Played by: Penny Marshall and Cindy Williams
  • TV show: Laverne & Shirley
  • Time on air: 1976-1983

TV’s favorite beer company employees, as played by Penny Marshall and Cindy Williams, upheld the TV tradition of zany characters getting themselves in difficult situations yet always maintaining their friendship. TV viewers remember Laverne for her sweaters bearing a giant L.

Vinnie Barbarino

Source: Public Domain / Wikimedia Commons

  • Played by: John Travolta
  • TV show: Welcome Back, Kotter
  • Time on air: 19751979

John Travolta was on the threshold of megastardom when he first appeared as the uber-confident ladies man Vinnie Barbarino on the sit-com “Welcome Back, Kotter.” Whenever he was annoyed at someone, his response was, “Up your nose with a rubber hose.”

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