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The Most Watched Presidential Debates

The Most Watched Presidential Debates

The nation’s first nationally televised presidential debate took place in 1956 according to the U.S. Senate. Adlai Stevenson challenged Dwight D. Eisenhower in a televised debate, but two women debated on their behalf. Those women were Eleanor Roosevelt, who stood in for Stevenson, and Senator Margaret Chase Smith of Maine for Eisenhower. They debated on CBS.

While that debate established the first televised debate, a long gap from 1960 to 1976 took place. After John F. Kennedy and Richard Nixon debated on ABC in 1960, no televised debates would take place again until 1976 when Jimmy Carter and Gerald Ford debated at Walnut Street Theater.

The long gap in televised debates came down to two main factors. First, Lyndon Johnson didn’t feel he needed to debate when he ran after Kennedy’s assassination. He led the polls. The same was true of Nixon in the 1972 election. He led the polls and felt no need to debate his competition.

Second, the FCC created a rule requiring equal time for all candidates. If the main candidates didn’t want to debate in this larger pool of candidates, they could opt out. Many chose to forgo a debate for that reason.

It was in 1976 that networks could sponsor a debate and set their own rules. This opened the door to Democrat-Republican-only debates again. With that rule in place, nationally televised presidential debates became the norm. That event launched a long history of presidential debates. As we look back at history, what were the most watched presidential debates? (Don’t forget to learn 10 fascinating facts about U.S. presidents you probably didn’t know.)

To determine the most watched presidential debates, 24/7 Tempo reviewed data on audience viewership from the Commission on Presidential Debates. Televised presidential debates were ranked based on total television viewership. Supplemental data on broadcast date, moderator and location is also from the CPD.

Here is the list of the most watched presidential debates.

34. Bill Clinton vs. Bob Dole (2nd debate, 1996)

Bill Clinton Gives Inaugural Lecture At Robert J. Dole Institute of Politics
Source: Larry W. Smith / Getty Images News via Getty Images
  • Total viewership: 36.3 million
  • Broadcast date: October 16, 1996
  • Moderator: Jim Lehrer (PBS)
  • Location: Shiley Theater at University of San Diego (San Diego, CA)

33. Al Gore vs. George W. Bush (2nd debate, 2000)

Wake Forest Presidential Debate 2
Source: Pool / Hulton Archive via Getty Images
  • Total viewership: 37.5 million
  • Broadcast date: October 11, 2000
  • Moderator: Jim Lehrer (PBS)
  • Location: Wait Chapel at Wake Forest University (Winston-Salem, NC)

32. Al Gore vs. George W. Bush (3rd debate, 2000)

Source: Getty Images / Hulton Archive via Getty Images
  • Total viewership: 37.7 million
  • Broadcast date: October 17, 2000
  • Moderator: Jim Lehrer (PBS)
  • Location: Field House at Washington University in St. Louis (St. Louis, MO)

30. Al Gore vs. George W. Bush (1st debate, 2000)

Bush Meets With Gore
Source: Mark Wilson / Hulton Archive via Getty Images
  • Total viewership: 46.6 million
  • Broadcast date: October 3, 2000
  • Moderator: Jim Lehrer (PBS)
  • Location: Clark Athletic Center at University of Massachusetts (Boston, MA)

29. George W. Bush vs. John F. Kerry (2nd debate, 2004)

Kerry, Bush Square Off In Presidential Debate
Source: Dennis Brack-Pool / Getty Images News via Getty Images
  • Total viewership: 46.7 million
  • Broadcast date: October 8, 2004
  • Moderator: Charles Gibson (ABC)
  • Location: Washington University in St. Louis (St. Louis, MO)

28. George W. Bush vs. John F. Kerry (3rd debate, 2004)

Source: Mario Tama / Getty Images News via Getty Images
  • Total viewership: 51.1 million
  • Broadcast date: October 13, 2004
  • Moderator: Bob Schieffer (CBS)
  • Location: Grady Gammage Memorial Auditorium at ASU (Tempe, AZ)

27. John McCain vs. Barack Obama (1st debate, 2008)

McCain And Obama Square Off In First Presidential Debate
Source: Win McNamee / Getty Images News via Getty Images
  • Total viewership: 52.4 million
  • Broadcast date: September 26, 2008
  • Moderator: Jim Lehrer (PBS)
  • Location: University of Mississippi (Oxford, MS)

26. John McCain vs. Barack Obama (3rd debate, 2008)

Source: Pool / Getty Images News via Getty Images
  • Total viewership: 56.5 million
  • Broadcast date: October 15, 2008
  • Moderator: Bob Schieffer (CBS)
  • Location: Hofstra University (Hempstead, NY)

25. Barack Obama vs. Mitt Romney (3rd debate, 2012)

Source: Pool / Getty Images News via Getty Images
  • Total viewership: 59.2 million
  • Broadcast date: October 22, 2012
  • Moderator: Bob Schieffer (CBS)
  • Location: Wold Performing Arts Center at Lynn University (Boca Raton, FL)

24. John F. Kennedy vs. Richard M. Nixon (4th debate, 1960)

Source: Pictorial Parade / Archive Photos via Getty Images
  • Total viewership: 60.4 million
  • Broadcast date: October 21, 1960
  • Moderator: Quincy Howe (ABC)
  • Location: ABC Studios (New York, NY)

23. John F. Kennedy vs. Richard M. Nixon (2nd debate, 1960)

Election Candidates
Source: MPI / Archive Photos via Getty Images
  • Total viewership: 61.9 million
  • Broadcast date: October 7, 1960
  • Moderator: Frank McGee (NBC)
  • Location: WRC-TV studios (Washington, D.C.)

22. George W. Bush vs. John F. Kerry (1st debate, 2004)

Bush, Kerry Square Off In First Presidential Debate
Source: Ron Sachs - Pool / Getty Images News via Getty Images
  • Total viewership: 62.4 million
  • Broadcast date: September 30, 2004
  • Moderator: Jim Lehrer (PBS)
  • Location: Convocation Center at University of Miami (Coral Gables, FL)

21. George Bush vs. Ross Perot (1st debate, 1992)

Ross Perot
Source: MPI / Archive Photos via Getty Images
  • Total viewership: 62.4 million
  • Broadcast date: October 11, 1992
  • Moderator: Jim Lehrer (PBS)
  • Location: Field House at Washington University in St. Louis (St. Louis, MO)

20. Jimmy Carter vs. Gerald Ford (3rd debate, 1976)

Democratic Nerves
Source: Evening Standard / Hulton Archive via Getty Images
  • Total viewership: 62.7 million
  • Broadcast date: October 22, 1976
  • Moderator: Barbara Walters (ABC)
  • Location: Phi Beta Kappa Memorial Hall at W&M (Williamsburg, VA)

19. Joe Biden vs. Donald J. Trump (3rd debate, 2020)

Joe Biden | Joe Biden Accepts Party's Nomination For President In Delaware During Virtual DNC
Source: Win McNamee / Getty Images News via Getty Images

WILMINGTON, DELAWARE - AUGUST 20: Democratic presidential nominee Joe Biden delivers his acceptance speech on the fourth night of the Democratic National Convention from the Chase Center on August 20, 2020 in Wilmington, Delaware. The convention, which was once expected to draw 50,000 people to Milwaukee, Wisconsin, is now taking place virtually due to the coronavirus pandemic. (Photo by Win McNamee/Getty Images)

  • Total viewership: 63.0 million
  • Broadcast date: October 22, 2020
  • Moderator: Kristen Welker (NBC)
  • Location: Belmont University (Nashville, TN)

18. John McCain vs. Barack Obama (2nd debate, 2008)

Source: Mario Tama / Getty Images News via Getty Images
  • Total viewership: 63.2 million
  • Broadcast date: October 7, 2008
  • Moderator: Tom Brokaw (NBC)
  • Location: Belmont University (Nashville, TN)

17. John F. Kennedy vs. Richard M. Nixon (3rd debate, 1960)

Kennedy And Nixon
Source: Keystone / Hulton Archive via Getty Images
  • Total viewership: 63.7 million
  • Broadcast date: October 13, 1960
  • Moderator: Bill Shadel (ABC)
  • Location: Split-screen telecast with Nixon and panelists in ABC studios in Los Angeles and Kennedy in ABC studio in New York (Los Angeles, CA & New York, NY)

16. Jimmy Carter vs. Gerald Ford (2nd debate, 1976)

Ronald Reagan And Former Presidents
Source: Keystone / Hulton Archive via Getty Images
  • Total viewership: 63.9 million
  • Broadcast date: October 6, 1976
  • Moderator: Pauline Frederick (NPR)
  • Location: Palace of Fine Arts (San Francisco, CA)

15. George Bush vs. Michael Dukakis (1st debate, 1988)

Source: Photo by Cynthia Johnson / Liaison / Getty Images
  • Total viewership: 65.1 million
  • Broadcast date: September 25, 1988
  • Moderator: Jim Lehrer (PBS)
  • Location: Wait Chapel at Wake Forest University (Winston-Salem, NC)

14. Ronald Reagan vs. Walter Mondale (1st debate, 1984)

Source: Evening Standard / Getty Images
  • Total viewership: 65.1 million
  • Broadcast date: October 7, 1984
  • Moderator: Barbara Walters (ABC)
  • Location: Kentucky Center for the Performing Arts (Louisville, KY)

13. Barack Obama vs. Mitt Romney (2nd debate, 2012)

Source: Pool / Getty Images News via Getty Images
  • Total viewership: 65.6 million
  • Broadcast date: October 16, 2012
  • Moderator: Candy Crowley (CNN)
  • Location: Hofstra University (Hempstead, NY)

12. John F. Kennedy vs. Richard M. Nixon (1st debate, 1960)

Source: Central Press / Hulton Archive via Getty Images
  • Total viewership: 66.4 million
  • Broadcast date: September 26, 1960
  • Moderator: Howard K. Smith (CBS)
  • Location: WBBM-TV studios (Chicago, IL)

11. Hillary Clinton vs. Donald J. Trump (2nd debate, 2016)

Source: Alex Wong / Getty Images News via Getty Images
  • Total viewership: 66.5 million
  • Broadcast date: October 9, 2016
  • Moderator: Anderson Cooper (CNN)
  • Location: Washington University in St. Louis (St. Louis, MO)

10. George Bush vs. Ross Perot (3rd debate, 1992)

Source: Justin Sullivan / Getty Images
  • Total viewership: 66.9 million
  • Broadcast date: October 19, 1992
  • Moderator: Jim Lehrer (PBS)
  • Location: Wharton Center for Performing Arts at MSU (East Lansing, MI)

9. Barack Obama vs. Mitt Romney (1st debate, 2012)

Source: Eric Thayer / Getty Images News via Getty Images
  • Total viewership: 67.2 million
  • Broadcast date: October 3, 2012
  • Moderator: Jim Lehrer (PBS)
  • Location: University of Denver (Denver, CO)

8. George Bush vs. Michael Dukakis (2nd debate, 1988)

Democratic Convention Third Day
Source: Scott Olson / Getty Images News via Getty Images
  • Total viewership: 67.3 million
  • Broadcast date: October 13, 1988
  • Moderator: Bernard Shaw (CNN)
  • Location: Pauley Pavilion at UCLA (Los Angeles, CA)

7. Ronald Reagan vs. Walter Mondale (2nd debate, 1984)

Source: Rogers / Hulton Archive via Getty Images
  • Total viewership: 67.3 million
  • Broadcast date: October 21, 1984
  • Moderator: Edwin Newman (NBC)
  • Location: Music Hall, Municipal Auditorium (Kansas City, KS)

6. Jimmy Carter vs. Gerald Ford (1st debate, 1976)

Source: Keystone / Getty Images
  • Total viewership: 69.7 million
  • Broadcast date: September 23, 1976
  • Moderator: Edwin Newman (NBC)
  • Location: Walnut Street Theater (Philadelphia, PA)

5. George Bush vs. Ross Perot (2nd debate, 1992)

Source: Keystone / Getty Images

  • Total viewership: 69.9 million
  • Broadcast date: October 15, 1992
  • Moderator: Carole Simpson (ABC)
  • Location: Robins Center at University of Richmond (Richmond, VA)

4. Hillary Clinton vs. Donald J. Trump (3rd debate, 2016)

Source: ginosphotos / iStock Editorial via Getty Images
  • Total viewership: 71.6 million
  • Broadcast date: October 19, 2016
  • Moderator: Chris Wallace (FOX)
  • Location: Thomas & Mack Center at UNLV (Las Vegas, NV)

3. Joe Biden vs. Donald J. Trump (1st debate, 2020)

Donald Trump And Joe Biden Participate In Final Debate Before Presidential Election
Source: 2020 Getty Images / Getty Images News via Getty Images
  • Total viewership: 73.1 million
  • Broadcast date: September 29, 2020
  • Moderator: Chris Wallace (FOX)
  • Location: Health Education Campus Samson Pavilion (Cleveland, OH)

2. Jimmy Carter vs. Ronald Reagan (2nd debate, 1980)

Ronald Reagan And Former Presidents
Source: Keystone / Hulton Archive via Getty Images
  • Total viewership: 80.6 million
  • Broadcast date: October 28, 1980
  • Moderator: Howard K. Smith (ABC)
  • Location: Public Music Hall (Cleveland, OH)

1. Hillary Clinton vs. Donald J. Trump (1st debate, 2016)

Source: Kevin C. Cox / Getty Images Sport via Getty Images
  • Total viewership: 84.0 million
  • Broadcast date: September 26, 2016
  • Moderator: Lester Holt (NBC)
  • Location: Hofstra University (Hempstead, NY)
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