Inflation in America keeps creeping in the right direction. It hit 7.0% in 2021 and inched down to 6.5% in 2022, but by the end of December 2023, it had sunk to 3.1%, thanks in part to lower gas prices. That’s good news, but consumers are still faced with higher-than-usual tariffs for such things as auto insurance, groceries, restaurant meals, and house and apartment rentals.
Whatever the individual category, it’s not surprising that people spending their hard-earned money expect value in exchange. To determine which major brands across four categories — apparel, automotive, electronics, and home and appliances —most people feel price their products fairly, 24/7 Tempo reviewed a survey on the subject just conducted by USA Today. (In another category, these are America’s most trusted food and drink brands.)
According to the results, 95% of the respondents reported that they sometimes get angry about prices, while 43% said they get mad about about them at least once a week. The main reason for their anger is that they remember a product having been priced lower on previous occasions.
They also said that even when they’re unhappy, however, they’ll still sometimes buy something for what they feel is too much money. Their reasons for doing so are the quality of the product, an urgent situation, lack of time to comparison-shop, or the absence of other options.
It’s perhaps not surprising that the brand whose products are considered to be the most fairly priced of all is one whose products are among the cheapest represented here — Sharpie pens. Sharpie is owned by Newell Brands, the wide-ranging manufacturing company, which also places two other brands — Rubbermaid and Coleman — on this list. There are a number of high-ticket brands here, too, though, in the automotive and electronics genres. (If you’re a car buff, check this story on the cars that defined the baby boomer generation.)
Our list covers only the 25 brands whose pricing is most appreciated by consumers, though USA Today included 100 brands in their survey. The losers in the ranking were Bonobos for apparel (48.3%), Mercedes-Benz for automotive (47.41%), Yeti for home and appliances (44.42%), and Beats by Dre for electronics (39.60%) — the lowest-ranked of any brand here.
Here is a ranking of the most fairly priced brands in America
Sharpie
Multi-colored Sharpies.
- Category: Home and Appliances
- Customers who think pricing is fair: 89.18%
Anker
- Category: Electronics
- Customers who think pricing is fair: 88.67%
Honda
A Honda dealership in Indianapolis.
- Category: Automotive
- Customers who think pricing is fair: 88.33%
Toyota
A Toyota GT86.
- Category: Automotive
- Customers who think pricing is fair: 88.14%
Dove
Dove packaging in England in 2012.
Dove packaging in England in 2012.
- Category: Home and Appliances
- Customers who think pricing is fair: 87.74%
Rubbermaid
A Rubbermaid cleaning trolley.
- Category: Home and Appliances
- Customers who think pricing is fair: 87.29%
Instant Pot
An Instant Pot, the must-have kitchen appliance circa 2016.
- Category: Home and Appliances
- Customers who think pricing is fair: 86.60%
Amazon devices (e.g. Kindle and Echo)
The Kindle button (among others) on an iPhone.
- Category: Electronics
- Customers who think pricing is fair: 86.03%
Logitech
A Logitech mouse.
- Category: Electronics
- Customers who think pricing is fair: 85.36%
Black & Decker
A different kind of power tool: a Black & Decker citrus juicer.
- Category: Home and Appliances
- Customers who think pricing is fair: 85.20%
Adidas
An Adidas store in Barcelona.
- Category: Apparel
- Customers who think pricing is fair: 84.29%
New Balance
Colorful New Balance sneakers.
- Category: Apparel
- Customers who think pricing is fair: 83.71%
Old Navy
An Old Navy outlet store in San Diego.
- Category: Apparel
- Customers who think pricing is fair: 83.63%
Coleman
A Coleman camp tent in Joshua Tree, CA.
- Category: Home and Appliances
- Customers who think pricing is fair: 83.29%
Cuisinart
A Cuisinart blade at work.
- Category: Home and Appliances
- Customers who think pricing is fair: 83.20%
Converse
Converse sneakers on the street.
- Category: Apparel
- Customers who think pricing is fair: 82.01%
Philips
A bank of curved Philips television monitors at a trade show.
- Category: Home and Appliances
- Customers who think pricing is fair: 81.84%
LG
A closeup of a water filter in an LG washing machine.
- Category: Electronics
- Customers who think pricing is fair: 80.50%
Google devices (e.g. Pixel and Nest)
- Category: Electronics
- Customers who think pricing is fair: 80.20%
IKEA
An IKEA store in Reading, England.
- Category: Home and Appliances
- Customers who think pricing is fair: 79.92%
Hamilton Beach
Hamilton Beach makes many appliances, but it was originally known mostly for its milkshake mixers.
- Category: Home and Appliances
- Customers who think pricing is fair: 79.57%
Burt’s Bees
An array of Burt's Bees products.
- Category: Home and Appliances
- Customers who think pricing is fair: 79.23%
Columbia
Race car driver Bubba Wallace sports his Columbia sponsorship.
- Category: Apparel
- Customers who think pricing is fair: 79.02%
Skechers
Women's white Skechers Shape-Ups.
- Category: Apparel
- Customers who think pricing is fair: 79.01%
Vizio
Vizio TVs for sale in Chicago.
- Category: Electronics
- Customers who think pricing is fair: 78.80%