6. Stores started opening on Thanksgiving
Thanksgiving used to be strictly a day to spend with family. That changed in 2011 when some stores opened on the evening of Thanksgiving, luring shoppers with huge discounts. The early beginning of the Black Friday madness has since become the rule and not the exception.
7. The day is increasingly observed worldwide
Black Friday is now a global shopping event. Interest from other countries has increased by an average of 117% over the last five years, according to the International Business School. Brazilians are among the biggest Black Friday fans, with a record number of people, increasingly online, making the most of deals on everything from real estate to French fries.
8. More people are shopping online
The end of Black Friday as we know it may be coming. Monday is becoming the more popular shopping event than the preceding Friday, according to the National Retail Federation. Over the 2018 Thanksgiving weekend as a whole, 41.4 million shopped online compared with 34.7 million in stores only. Cyber Monday 2018 was the largest online shopping day in U.S. history. The use of mobile devices to make holiday decisions is also on the rise.
9. People are willing to spend more on Black Friday
The amount of money the average shopper is willing to spend is also up — from about $735 in 2005 to more than $1,000 last year. This amount is about 4% more than what people said they’d spend in 2017, which was an average of $967, according to the National Retail Federation.
10. People are willing to line up longer
Many shoppers wake up early, or don’t sleep at all, to line up for deals at stores, hoping to get in the store as soon as possible before discounted items are gone. Some start shopping at midnight, others sleep in tents outside the stores.