6. It’s the real thing
> Product or company: Coca-Cola
Despite indications to the contrary in the series finale of “Mad Men,” Don Draper didn’t create Coca-Cola’s “I’d Like to Teach the World to Sing” commercial, in which the line “It’s the real thing” first appeared. It was conceived by a real-life ad executive and made its debut in 1971.
7. Melts in your mouth, not in your hands
> Product or company: M&M’s
These little bites of chocolate coated in hard candy shells first appeared in 1941. Some 13 years later, their manufacturer, Mars, Inc., trademarked their quintessential catchphrase, based on the candy’s handheld stability.
8. Mikey likes it
> Product or company: Life cereal
This unforgettable tagline, referring to the Quaker Oats cereal brand Life, was introduced in a TV commercial airing originally in 1972. The company stuck with it for more than a dozen years, making it one of the longest running commercials in history.
9. The breakfast of champions
> Product or company: Wheaties
An ad executive working for General Mills, makers of Wheaties, is said to have spontaneously come up with this famous slogan in the early 1930s for use on a Minneapolis ballpark billboard. The phrase became such a part of the American lexicon that celebrated author Kurt Vonnegut borrowed it as the title of a 1973 novel.
10. The incredible, edible egg
> Product or company: American Egg Board
The American Egg Board, dedicated to the marketing and promotion of eggs, introduced this slogan and an accompanying jingle in 1976 or ’77 (sources differ). A new version of the jingle appeared in 2012, updated to reflect revised nutritional information.