1. America runs on Dunkin’
> Product or company: Dunkin’
When this slogan was launched in 2006, the firm called it “the most significant repositioning effort in the company’s 55-year-history.” It was so successful that what was once known as Dunkin’ Donuts now calls itself simply Dunkin’.
2. Betcha can’t eat just one
> Product or company: Lay’s potato chips
The best-known Lay’s slogan ever, this challenge to snackers originally appeared in the early 1960s.
3. Good to the last drop
> Product or company: Maxwell House coffee
First blended by a grocer in Nashville in 1892 and named for a hotel in the city, Maxwell House became America’s best-selling coffee brand, holding that distinction until the 1980s. The company began using its notable motto in 1915. For a time, publicity claimed that it had been coined by then-ex-president Theodore Roosevelt, though in fact it was the work of a corporate executive.
4. I’m lovin’ it
> Product or company: McDonald’s
This gargantuan burger chain launches new slogans often, but this one became by far the longest-running of them. The public first experienced it in 2003, when Justin Timberlake sang a jingle with this title.
5. It’s finger lickin’ good
> Product or company: KFC
In the early 1950s, the manager of a franchise unit of what was then called Kentucky Fried Chicken appeared in an early TV commercial, in which he was seen to eat some chicken and then lick his fingers. A viewer complained about this breach of etiquette, to which the man replied “Well, it’s finger lickin’ good” — and the company promptly adopted the slogan.